Toronto, Kanada a me New York, ʻAmelika Hui Pū ʻIa - 8 Dekemaba 2021 - ʻO Strong Roots, kahi hui meaʻai maloʻo i hoʻokumu ʻia i nā mea kanu a me McCain Foods, ke alakaʻi honua nona ka ʻohana i nā meaʻai ʻuala maloʻo a me nā mea ʻai, i kēia lā i hoʻolaha ai i kahi hui hoʻolālā, me ka McCain Foods hoʻopukapuka $55 miliona USD ma Strong Roots e lawe i kahi kuleana liʻiliʻi. i ka ʻoihana. ʻO ka hui pū ʻana e hiki ai iā Strong Roots a me McCain Foods ke hoʻomau i ka hoʻokō ʻana i ka piʻi ʻana o ka makemake o nā mea kūʻai aku no ka meaʻai olakino a kūlohelohe i ka honua.
E hana pū ʻo Strong Roots a me McCain Foods e hoʻohana i nā ikaika hoʻohui o nā hui ʻelua e hoʻomau i ka ulu wikiwiki ʻana o Strong Roots a hoʻonui i kāna ʻoihana e "hoʻoponopono i ka aisle freezer" a hāʻawi i nā mea kanu, kuleana kūlohelohe, nā koho meaʻai maikaʻi, no kēlā me kēia - ma ke ao holoʻokoʻa. a me ka hopena. E hoʻomau ka hana ʻana o Strong Roots i kahi mana kūʻokoʻa.
E hoʻohana ʻo Strong Roots i ka noho honua ʻana o McCain Foods e hoʻonui i kona wāwae ponoʻī i nā mākeke e kū nei, me GB, Ireland, United States, a e komo i nā mākeke hou e hana pū ana me nā mea kūʻai aku hou. ʻO ka hui pū kekahi e ʻae iā Strong Roots e hoʻonui i ka mākeke lawelawe meaʻai ma o ka pūnaewele waho o ka home o McCain Foods.
Ma ka hui pū ʻana me Strong Roots, e loaʻa iā McCain Foods kahi kōpili huahana i hoʻonui ʻia a hiki i ka piʻi ʻana o ka heluna o nā mea kūʻai aku e ʻimi nei i nā meaʻai olakino, kūlohelohe a maʻalahi i ʻono a loaʻa nā huaʻai a me nā mea kanu maoli.
Hoʻoikaika pū ka hui ʻana i ka manaʻo o McCain Foods i nā meaʻai pili honua. Hoʻokumu ʻia ʻo Strong Roots i ka hana ʻana i nā huahana i hoʻomau ʻia, hoʻouna ʻia a kūʻai ʻia, a ʻo ia ka ʻoihana meaʻai meaʻai mua o Irish i hāʻawi ʻia i kahi palapala B Corp ma 2020.
Ua ʻōlelo ʻo Samuel Dennigan, ka Strong Roots Founder a me Luna Nui: "Ma ke ʻano he mea hana meaʻai, ʻoi aku ka maikaʻi o kā mākou kuleana, ʻoi aku ka maikaʻi o ka meaʻai, a ʻo kā mākou kuleana ke alakaʻi i ka hoʻomaikaʻi ʻana i nā mea ʻai, ka hoʻoulu ʻana, ka hoʻopili ʻana, ka hana a me ka ʻono. manawa e like me ka hana pū me kā mākou mau hoa e hoʻokō i kēia.
"ʻO ka hana pū ʻana me McCain Foods ʻo ia ka hiki iā mākou ke hoʻonui i kā mākou hōʻailona a me nā waiwai e kū nei, ʻoiai e hāʻawi ana iā mākou ma Strong Roots me nā kumuwaiwai a me nā mea hiki iā mākou ke ʻike i ka loli ma ka honua a me ka hopena."
Ua ʻōlelo ʻo Max Koeune, Pelekikena a Luna Nui o McCain Foods: "Mai ka hoʻokumu ʻana o ka ʻohana McCain i ka McCain Foods i ka makahiki 1957, ʻo kā mākou kumu ʻoihana a me ka manaʻo nui i ka hana ʻana i ka meaʻai ʻono maikaʻi loa i alakaʻi iā mākou i ke kikowaena o nā manawa ʻai no nā hanauna.
“ʻO ia ke kumu i hauʻoli nui ai mākou i ka hui pū ʻana me Strong Roots, kahi hui ʻaʻole i kūlike wale me kā mākou ala hou i ka hana ʻana i ka meaʻai, akā kōkua pū kekahi iā mākou e ulu i kā mākou kōpili o nā meaʻai olakino e kū ana i ka hoʻololi ʻana i nā koi o nā mea kūʻai aku ma ke ʻano hoʻomau. Ke kakali nei mākou e hana pū me Samuel a me ka hui ʻo Strong Roots e kōkua i ka lawe ʻana i kahi ʻano olakino olakino i nā hale hou aʻe o ka honua.
Ua ʻōlelo ʻo Howard Snape, Pelekikena ʻĀpana o McCain GB & ʻIlelani: "Ma ke ʻano he ʻoihana mālama ʻohana, lawe mākou i kahi ala lōʻihi i nā mea āpau a mākou e hana ai, inā ʻo ia ka nānā ʻana i ka hana ʻana i kā mākou huahana ma ke ʻano hoʻomau e kākoʻo i ka honua, a i ʻole. hōʻoia i kā mākou meaʻai e hoʻomau i ka hoʻololi mau i nā pono o ka mea kūʻai.
"He ʻoihana ʻo Strong Roots ʻaʻole i kālele nui ʻia i ka hoʻomau ʻana akā ke hana nei nō hoʻi i nā hana kupaianaha e ulu i ka nui o nā meaʻai hau hau olakino i loaʻa i ka wā e ʻimi nui ai nā mea kūʻai aku."
ʻO ka hui hoʻolālā o kēia lā e hahai ana i kekahi mau makahiki o ka ulu wikiwiki ʻana no Strong Roots mai kona hoʻomaka ʻana i ka makahiki 2015. ʻO ka lau o ka mea hana meaʻai o ka cauliflower hash browns, hui ʻia nā huaʻai huaʻai hui ʻia, nahu a me nā burgers, lilo i mea punahele paʻa i ka poʻe ma Ireland, UK a me US. , eʻimi ana i kahi koho mea kanu kūpono.
No McCain Foods, hoʻokō ka hoʻolaha i nā ʻano hoʻopukapuka kālā i nā makahiki i hala iho nei e hōʻoiaʻiʻo ana ka mea alakaʻi meaʻai meaʻai e hoʻomau i ka hoʻololi ʻana o nā mea kūʻai aku ma ka honua. Eia kekahi laʻana i kāna hoʻopukapuka ʻana i The Simple Root, kahi mea hana meaʻai meaʻai e hāʻawi ana i nā huahana waiu ʻokoʻa, SIMULATE, kahi ʻano meaʻai moa i hoʻokumu ʻia i nā mea kanu, a me GoodLeaf Farms, kahi hui mahiʻai kū i loko o ka hale e ulu ana i nā meaʻai, ʻono a hoʻomau i nā lau lau.
Ma ka pili ana i ka hana, Goode Partners LLC, kahi waihona kālā kūʻai kūʻai pilikino ma New York, nāna i alakaʻi i ka hoʻopukapuka Series A ma Strong Roots, ke haʻalele nei i ka Papa o Strong Roots a kūʻai aku i kāna kuleana, e hōʻailona ana i kahi puka kūleʻa no nā mea hoʻopukapuka.