Ua wehe ʻia ka nui o nā huahana hou o UK ma ke ʻano he kākoʻo ʻoihana nui o ka hoʻolaha kūʻai ʻana i nā mea kanu
TUa kākoʻo ʻo otal Produce i ka hoʻolaha Eat Them to Defeat Them mai Veg Power a me ITV e paipai i nā keiki e ʻai i nā mea kanu.
Hoʻopili ʻo ia i kahi pūʻali o nā hale kūʻai nui e like me Sainsbury's, Asda a me Tesco, a me ka loea manuahi ʻo Birds Eye, i ke kākoʻo ʻana i ka pana kūʻai ʻana o kēia makahiki. Ma ka huina he 10 mau meaʻai nui a me nā mea kūʻai aku ma luna o ka moku.
Hoʻokuʻu ʻia i kahi pahu hoʻolaha ITV primetime ma ka Pōʻaono 29 Mei, e hoʻomau ʻia ka hoʻolaha ʻana o £3 miliona a hiki i Iulai 16.
Kākoʻo ʻia ia e ka £1m ma luna o ka laina a me ka hoʻolaha kikohoʻe ma o Twitter, Spotify, Mumsnet a me nā mea ʻē aʻe, a me kahi papahana hana kula e ʻike ai i nā keiki 500,000 ma 1,900 mau kula mua e loaʻa iā Eat Them To Defeat Them pack mission.
Ua ʻōlelo ʻo Luna Hoʻokele Kūʻai Kūʻai ʻo Total Produce Vincent Dolan: "I ka manawa pinepine, ua uhi ʻia nā huahana olakino e nā mea ʻai meaʻai liʻiliʻi i ka wā mua. ʻO ka huakaʻi Eat them To Defeat Them, me kona hiki ʻana - he 46m ka poʻe i 2020 - e kamaʻilio ana, e kau ana i nā mea kanu i mua a i waena a hoʻokomo i nā keiki ma kahi leʻaleʻa a mahalo ʻole.
“Ma ka Total Produce, e pili ana mākou i ka hoʻolaha ʻana i ke olakino maikaʻi a me ka maikaʻi, a me ka ʻimi ʻana i ka leʻaleʻa i nā huaʻai a me nā mea kanu, no laila haʻaheo mākou i ka lele ʻana i ka hae no ka ʻoihana huahana hou ma o ka lilo ʻana i mea kākoʻo nui o kēia mea hou, kupaianaha. hana kūpono.
Mai ka hoʻomaka ʻana o ka hoʻolaha Eat Them to Defeat Them i Ianuali 2019, ua alakaʻi ia i ke kūʻai ʻana aku ma mua o 517m mau ʻāpana ʻai a nā keiki hou, ʻoi aku ka £ 63m, e like me ka Veg Power.
Ua hauʻoli i kēia ʻatikala manuahi mai ka Eurofruit Magazine a me kāna hui o nā mea hoʻoponopono? Mai poina i ka ʻike hohonu hou aʻe, a me nā nūhou hou loa mai ka ʻoihana huahana hou. E kau inoa i kēia manawa Eurofruit Magazine.