Kūpono.
Ke ulu nui nei.
ʻOi aku ka ikaika ma mua.
ʻO kēlā mau huaʻōlelo i hoʻohana ʻia e nā lālā o ka United Fresh Fresh-Cut Processor Board i ko lākou loiloi ʻana i ke kūlana o ka ʻoihana ʻoki hou e hele ana i 2013.
Loaʻa ka manaʻo maikaʻi mai ka manawa i hana ʻia e ka ulu mau ʻana i ka ʻoki hou, i alakaʻi ʻia e ka noi no kahi huahana hou, ʻono a olakino. ʻO ka paʻakikī e hoʻomau i ka manawa i mua o nā pilikia e like me ka hoʻomanaʻo ʻana, ka mālama ʻana i ka huahana kiʻekiʻe a me nā pilikia hana.
"He maikaʻi ka manaʻo holoʻokoʻa no ka ʻoki hou," wahi a Tony Freytag, ka pelekikena kiʻekiʻe o ke kālepa no Crunch Pak. "Ke hoʻomau nei mākou e ʻike i ka piʻi ʻana i ka nui o nā mea kūʻai aku e ʻike nui i nā pono o nā huaʻai hou a me nā mea kanu."
Kākoʻo nā helu i ke kūlana ikaika o ka ʻoki hou. Wahi a kahi haʻawina ʻo Iune 2012 i alakaʻi ʻia e ke Kulanui o Kaleponi-Davis, ua kuhi ʻia nā kūʻai ʻoki hou i $11 biliona i kēlā me kēia makahiki, me ke kūʻai ʻana ma nā wahi kūʻai kūʻai kūʻai āpau, e loaʻa ana ma kahi o 16 pakeneka o ka nui o nā mea kūʻai kūʻai kūʻai. Hoʻohui i nā kūʻai aku ma o nā ala lawelawe meaʻai a piʻi kēlā helu i $27 biliona. Ma nā hale kūʻai kūʻai, ʻo 61 ka nui o nā kūʻai ʻoki hou ʻia he mau salakeke, 27 pākēneka huaʻai a me 12 pākēneka hua.
Ua maopopo nā kumu o kēia kūlana ikaika iā Jan Berk, hope pelekikena o San Miguel Produce. Hāʻawi ʻo Fresh-cut i nā huahana kūpono e maʻalahi ai ka poʻe kūʻai aku e ʻai i ke olakino a loaʻa ka waiwai mai kahi huahana hou a ʻono e mau loa. Kūlike ke kumu kūʻai a he 100 pakeneka ka hoʻohana ʻana o ka huahana, me ka ʻole o ka pau ʻole. ʻO ka hana hou a me ka maʻalahi ka helu nui me nā mea kūʻai.
"ʻOi aku ka nui o nā huahana hou e kūʻai ʻia e ka mea kūʻai aku inā ua mākaukau lākou a hoʻopaʻa ʻia i loko o kahi ʻeke hoʻohana i mākaukau e hoʻohana," wahi a Berk.
Hāʻawi ka ʻoihana waiwai, ka micro a me ka macro, i ka manawa a me ka paʻakikī i ka ʻoihana ʻoki hou. Hoʻopili ka hoʻihoʻi nāwaliwali i ka nui o ka loaʻa kālā no ka poʻe kūʻai aku, ʻo ia hoʻi ka hopena i ka nui o ke kālā keu a lākou e uku ai no kahi mea maʻalahi. Akā ke hōʻike nei nā mea kūʻai i nā hōʻailona o ka hoʻomaʻemaʻe ʻana i kēlā pilikia.
"Pēlā me nā ʻāpana huahana ʻē aʻe, ua hoʻomau nā hua ʻoki hou i ka ulu ʻana i ka ulu ʻana ma luna o ke kaʻe ʻana," wahi a David Masser, pelekikena o Sterman Masser Potato Farms. "Eia naʻe, ua ʻoi aku ka nui o nā huahana hou aʻe ma mua o nā ʻāpana ʻē aʻe ma muli o ka makemake o ka poʻe e uku no ka ʻoluʻolu a me nā koho olakino ʻoiai ke kiʻekiʻe o nā kumukūʻai kūʻai."
E piʻi aʻe ka koi no nā hale kūʻai a me nā lawelawe meaʻai hou i ka wā a inā e hoʻi hou ka ʻoihana, wahi a Bob Swartwout, hope-peresidena o ke kūʻai aku ma RS Hanline. Ua piʻi ka makemake no ka letus a me nā salakeke i nā makahiki i hala iho nei ma muli o ka ulu ʻana o ka mākeke a me ka neʻe ʻana i ka lepili pilikino.
"Ua hōʻole ʻia nā hua ʻoki ʻoki mai nā mea kūʻai aku i waho me nā kaulahao kūʻai he nui i ka ʻoki ʻana i loko o ka hale, ma muli o ka 'pono-i-manawa' a me nā hopohopo ʻono, akā pili pū nō hoʻi i ka hoʻokele shrink," wahi a Swartwout. "I ʻōlelo ʻia, pono e hoʻomālamalama ka wā e hiki mai ana, ʻoiai e hoʻololi ka ʻoihana hou i mea e hoʻokō ai i nā pilikia hou a me ka pono e hoʻemi i ka manawa mai ke kaʻina hana e hoʻohana ai."
ʻO kekahi ʻano ʻano waiwai, ʻoihana home, hāʻawi i kahi manawa gula hou, ʻo ka hapa nui ma muli o ke ʻano haʻahaʻa haʻahaʻa o ka huahana. ʻO ka ʻaoʻao: ʻoi aku ka maikaʻi o ka hoʻopili ʻana, nā ʻenehana i hoʻomaikaʻi ʻia a me nā hana hana i hui pū ʻia e hana i nā huahana i hiki ke hoʻohana ʻia he 100 pakeneka. ʻO ka paʻakikī: ke hana nei nā mea hana hou i kahi kaiapuni kahi e pono ai lākou e hoʻonui i kā lākou loaʻa kālā me ka hoʻomaopopo ʻana e makemake ka mea kūʻai aku no ka liʻiliʻi.
"E hiki mai ana nā manaʻolana hoʻemi i ka wā e haki ai i kekahi manawa," wahi a Gina Nucci, ka luna hoʻomalu o ka meaʻai meaʻai olakino no Mann Packaging. "ʻO ka ʻoiaʻiʻo e hiki i kekahi ma ka ʻāina ke kūʻai i ke poʻo letus no 99 keneta a me kahi salakeke i ʻeke ʻia no $1.99 wale nō ke kānalua nei iaʻu ... a makemake mau ka poʻe no ka emi ʻana! I ka hopena, e loaʻa i ka mea kūʻai ka ʻōlelo hope.
“Ua hāʻawi ʻia ka maikaʻi. Inā ʻaʻole hoʻopuka ka ʻoihana ʻoki hou i kahi huahana maikaʻi, a laila pau mākou i ka ʻoihana.
ʻO ka hālāwai ʻana i kēlā pae o ka maikaʻi i makemake ʻia e koi i nā mea he nui, wahi a nā lālā o ka Fresh-Cut Processing Board. ʻO ka ʻono maikaʻi, ka maikaʻi a me ka waiwai, nā huahana hou, nā huahana kūlohelohe a me nā mea ulu kūloko i waena o nā hiʻohiʻona e ʻimi nei nā mea kūʻai.
"Ke ʻimi nei ka poʻe kūʻai aku i nā mea ʻono a me nā mea ʻono e hoʻohui i kā lākou menus," wahi a Berk. "Eia kekahi, ʻo ka nui o ka meaʻai meaʻai i nā mea kanu e like me ka kale a me nā huaʻai e like me ka cantaloupe ke hoʻonui nei i ka noi i kēia makahiki i hala, a e hoʻomau ʻia ka manaʻo no nā mea kūʻai aku."
ʻO nā huahana hou i ka wā kokoke e hōʻike i ka hōʻailona maikaʻi no ka "grab-and-go" portability; hana hou i nā ʻāpana nui; nā koho hou aʻe, me nā laina i hoʻonui ʻia o nā huahana āpana a me nā fusion; ʻoi aku ka maʻalahi o ka nui a me ka hoʻopili; a me nā huahana e hoʻohui i ka ʻono maikaʻi a me ka maikaʻi me nā mea liʻiliʻi.
ʻO nā paʻakikī nui loa i ka ʻoki hou ʻana i ka makahiki 2013 a ma waho aʻe, ʻo ia ka palekana o ka meaʻai ma ke ʻano nui a me ka hoʻomanaʻo.
"Ke kau nei ka hoʻoweliweli o ka hoʻomanaʻo ma luna o mākou āpau," wahi a Freytag. "I ka wā e hiki mai ana, hiki iā mākou ke ʻike i ka emi ʻana o ka māhele holoʻokoʻa i ka wā e pau ai ka hilinaʻi o nā mea kūʻai aku i ka huahana ma kahi wikiwiki weliweli."
ʻO ka palekana o ka meaʻai a me ka maikaʻi e hōʻike ana i kahi ʻano paʻakikī no nā mea kūʻai aku, pono lākou e hoʻohana i nā ʻano hana hou e like me ka Pūnaewele a me ka ʻoihana pūnaewele, e hoʻomau i ka hana nui.
"Ua lilo ka pāpaho kaiaulu i mea maʻamau," wahi a Dan'l Mackey-Almy, pelekikena o DMA Marketing Solutions. "Ke piʻi nei ka pilina pili kanaka i nā huahana hou ma waena o nā mea kūʻai like ʻole, nā influencers a me nā mea kūʻai aku."
Ke hoʻomau nei ka hoʻohana ʻana i ka ʻoihana pūnaewele, pono e mākaukau ka ʻoihana ʻoki hou e hoʻomaka i ka mokuna aʻe o ke kipi kūʻai aku: ke kiʻi ʻana i nā ʻelele brand.
“Ua hoʻokumu mākou i nā kaiāulu a hoʻokō i nā hoʻolālā no ka ulu ʻana. ʻO ka manawa kēia no ka pae ʻelua: ka huki ʻana a me ka hoʻohuli ʻana i nā mea kūʻai aku i mau ʻelele brand kūpaʻa ma o ka ʻike, nā makana a me nā ʻike e huki ai iā lākou a hana i ka hoihoi a me ka hana ma kā lākou ʻōlelo, "wahi a Mackey-Almy.
Inā kapa ʻia lākou he ʻelele, hahai a ʻohana paha, e hoʻoikaika ʻia nā mea kūʻai aku i ka ʻoki hou a hoʻolako ʻia e hoʻolaha i ka leka ma o ka hoʻopili huahana, ka media media a me nā mea hana ʻē aʻe. Ke hele nei nā millennials i ke kahua waena, ʻo ka hoʻohana ʻana i kēia mau ʻenehana hou ke kī i ke ʻano o ke kūʻai ʻia ʻana o nā huahana, wahi a Mackey-Almy.
He kuleana nui ka lako i ka hana ʻoki hou, a ke ʻimi nei nā ʻoihana ʻoki hou iā ia e kōkua i ka hoʻopau ʻana i nā hopohopo e pili ana i ka hana, ka hōʻoia maikaʻi, ka palekana a me ke kumukūʻai o ka hana. Ke ʻimi nei nā mea hana a me nā mea hana mea hana i nā ala e hana ai i ka hana a me ka hoʻohana ʻana i nā ʻano huahana kikoʻī, e kōkua i ka hoʻokō ʻana i ka koi o nā mea kūʻai aku no nā ʻeke liʻiliʻi liʻiliʻi.
"E pono ana nā lako hana haʻahaʻa haʻahaʻa a me nā laina e hoʻokō i ka koi no nā ʻokiʻoki maʻamau, hui pū ʻia a me nā mea kūʻai i nā haʻahaʻa haʻahaʻa," wahi a Swartwout. "ʻO ka manaʻo nui i nā ʻāpana ʻāpana, nā ʻeke meaʻai a me ka mākaukau e kuke/ʻai e alakaʻi i kēia mau hoʻolālā hana."