Hiki iā Karina Magallon ke hoʻomanaʻo i kahi manawa i emi iho ma mua o hoʻokahi makahiki i hala aku nei i ka manawa i pono ai ʻo San Miguel Produce e hāʻawi i nā laʻana e hoʻāʻo a hoʻokele i nā kauoha no kāna mau lau ʻeleʻele hou.
"I kēia manawa ʻaʻole hiki iā mākou ke hoʻomau i ka hana ʻana," wahi a Magallon, ka luna hana no ka hui ʻo Oxnard, Kaleponi kahi i hoʻohui ʻia ai nā mīkini, nā hoʻololi a me nā kānaka i ka makahiki i hala a ʻelua paha.
He Neʻe Manaʻo
Ma kahi o 20 makahiki i hala mai ka hoʻomaka ʻana o San Miguel i nā laina mua o nā ʻōmaʻomaʻo kūikawā i holoi ʻia a mākaukau no ka kuke ʻana ma ʻAmelika Hui Pū ʻIa. Ua hoʻomaka ka hui i ka ulu ʻana i nā lau ʻeleʻele ʻeleʻele ma ke ʻano he ʻāpana o kāna hui waiwai i nā makahiki 1970 mua, e kuhikuhi ana i nā palate o nā Southerners a me ʻAmelika ʻAmelika. I ka makahiki 1990, ua koho nā mea nona ʻo Roy Nishimori lāua ʻo Jan Berk i kahi koho hoʻolālā, e pili ana i ka noiʻi mākeke, e kālele i kā lākou ʻoihana ʻoihana ma kahi papahana niche lau ʻeleʻele e komo pū ana i ka ʻoki hou.
He neʻe i kau pono ʻia.
Me ka manaʻo nui i ke olakino, a me ka inu ʻana i kēia manawa e lilo i mea nui i nā hana maʻamau o kēlā me kēia lā o ʻAmelika, aia ʻo San Miguel ma kahi kūpono i ka manawa kūpono. Ke hoʻolako nei ka hui i nā mea kanu e like me ka kale, chards, ʻōmaʻomaʻo sinapi, piko beet, pēpē bok choy a me nā pua pua hau. Ke kūʻai aku nei i kāna pūʻulu ʻōmaʻomaʻo ma lalo o ka lepili ʻo San Miguel Produce, ʻo kāna mau ʻōmaʻomaʻo i ʻoki hou ʻia, nā mea maʻamau a me nā mea kūlohelohe, ua pūʻulu ʻia ma lalo o ka lepili Cut 'N Clean Greens, me nā ʻōmaʻomaʻo ʻoki hou ʻo ʻAsia i hāʻawi ʻia ma kāna laina Jade.
Wahi a Berk, aia ka saturation mākeke mua ma Midwest, Southwest a me nā mokuʻāina komohana. Hoʻokomo ʻia ka hoʻonui hou ʻana i ka hāʻawi ʻana i ka ʻāina, me kekahi mau mea kūʻai kūʻai aupuni nui a me kekahi mau mea kūʻai aku ma Kanada.
"I ko mākou nānā ʻana e hoʻonui i kā mākou mākeke i ka mea kūʻai aku e pili ana i ke olakino, ua kūkulu mākou i nā huahana e hoʻopiʻi pū ai i kēia mākeke, e like me nā organika, ʻĀsia, nā kīʻaha kuke a me kā mākou SUPER Greens Salad Series hou," wahi a Berk ma o ka leka uila. "Makemake mākou e lilo i mau hoa i ke ola olakino, a ʻo kā mākou pahuhopu ka lawe ʻana i kēlā memo.
He Niche Ulu
E lilo ia i mea kūʻai maʻalahi i kēlā me kēia lā.
"ʻAʻole i lōʻihi ka manawa ma mua ʻaʻole i ʻai kekahi i ka ulu ʻana o Brussels a i ʻole kale, akā i kēia manawa ua lilo ia i mea ʻano nui," wahi a Brian Cook, ka luna kūʻai o San Miguel, me ka ʻike ʻana i kekahi mau hōʻike e pili ana i ka maikaʻi o ka kale i ka hakakā ʻana i ka maʻi puʻuwai. a me nā maʻi ʻē aʻe. "ʻIke ʻoe i ka nui o ka ulu ʻana i ka ʻono a me ka makemake o nā mea kūʻai aku e hoʻāʻo i kahi mea ʻē aʻe."
"Ua hāʻawi pū ʻia ia i nā ʻano like ʻole o ia mea. Ke ʻimi nei nā mea kūʻai aku i kahi mea kūʻokoʻa a ʻokoʻa.
A olakino.
ʻAʻole wehe wale nā mea kūʻai aku i nā mea laʻana e like me kale a me nā ʻano ʻōmaʻomaʻo ʻē aʻe, ua mākaukau lākou e hoʻāʻo iā lākou i loko o nā meaʻai.
"Ke hana nei ka poʻe i nā ʻāpana kale, a ua ʻike au i ka neʻe ʻana o ka poʻe i loko o nā ʻāpana collard e hana i kekahi mea ʻē aʻe," wahi a Cook. "Hiki iā ʻoe ke ʻike iā ia ma nā nūpepa, nā media, nā hōʻike kuke."
ʻO ka hana ʻana i ka wai mai loko mai o nā lau ʻeleʻele ua hoʻonui ʻia ka makemake no nā huahana ʻoki hou a San Miguel.
"ʻO Kale, ka mea i lilo i meaʻai poster no nā pono olakino maikaʻi loa, (me nā lau lau ʻeleʻele ʻē aʻe) i hoʻohana ʻia i nā ʻano he nui, me ka juicing," wahi a Berk. "Inā ʻo ia nā Gen-Y-ers a i ʻole nā keiki boomers kahiko, ke ʻimi nei nā mea kūʻai aku i kahi ʻoi aku ka maikaʻi (a ʻoi aku ka maikaʻi)."
Hoʻonui i ka maikaʻi
Ua ʻōlelo ʻo Magallon ua hoʻolaʻa ka hui i ka manawa a me nā kumuwaiwai no ka hoʻomohala ʻana i nā ʻōnaehana a me nā kaʻina hana e hoʻonui ai i ka maikaʻi a me ke ola mālama - ʻoi aku ka nui o ka hoʻonui ʻana o San Miguel i kona hiki.
"Ma loko, ua nui nā hoʻokolohua," i ʻōlelo ai ʻo ia. "Hele mākou i East Coast a ʻo ia ka paʻakikī nui loa, no ka mea, i kekahi manawa he ʻehā a ʻelima mau lā ka wā transit."
Ke hele mai nā mea kūʻai mai ke kula mai, ua hoʻoheheʻe ʻia lākou mai ka 60˚ a i ʻole 70˚ F i loko o ke kula a hiki i 36˚ a 38˚ F a mālama i kēlā mahana anuanu a puni. ʻO kekahi mau ʻōmaʻomaʻo maʻalahi - ʻo ka sinapi ʻoniʻoni hoʻokahi - pono ka lawelawe kūikawā.
"I kēia manawa, (ʻo ke ola papa) ma ka papa he 17 mau lā," wahi āna.
Ua noiʻi pū ka hui i nā ʻeke, e hele ana i nā ʻeke liʻiliʻi akā ʻoi aku ka piha ma mua o nā ʻeke nui.
Ua hoʻokomo ʻia nā mea hana hou, e hiki ai i nā laina packing hou aʻe a me nā hoʻololi e hoʻokō i ka koi ulu. A ʻo ka palekana meaʻai ka mea nui, wahi a Magallon. ʻOi aku ka paʻakikī o ka holoi ʻana i nā lau ʻeleʻele ma mua o kekahi mau mea kūʻai aku.
"Hoʻokomo mākou i ka kale i loko o kahi ʻōnaehana holoi lōʻihi loa, akā inā ʻike mākou ua hele mai ia me ka lepo nui mai ke kula, pono mākou e hana i nā hana hou e hōʻoia i ka lawa o kā mākou holoi ʻana," wahi a Magallon. “ʻO ka pilikia nui loa ke loaʻa ka ua. He mau mahinaai na mahinaai, a ina he lepo maoli, pono makou e hana mua i ka holoi i mea e maemae ai ma ka hope o ka laina.
Huli i ke ola kino
Ua ʻōlelo ʻo Berk, ʻo ka manawa nui loa o ka ʻoihana i nā makahiki e hiki mai ana, ʻoi aku ka like: "Ke ulu nei i ka ʻai ʻana i ka ʻoki hou i kahi lāhui e ʻimi nei e ʻai i ke olakino a hakakā i ka momona.
"ʻOiai he paʻakikī kēia, ʻo kā mākou manawa nui loa kēia," wahi āna.
Ua ʻōlelo ʻo Cook, ua pā wale ʻo San Miguel i ka piko o ka hau hau, ʻaʻohe manaʻo.
"He nui nā mea a ka poʻe kūʻai e ʻike wale nei a aʻo e hana pū me," wahi āna. "Aia ka manawa nui ma ka ʻāina, e huli ana i nā mea kūʻai aku e ʻimi nei e ʻai no ko lākou olakino, a ʻoi aku ia ma mua o ka hoʻokele paona wale nō.
"ʻAʻole loa mākou e ʻoluʻolu. Ke ʻimi mau nei mākou i nā mea e hiki mai ana.