E hoʻomaka ana ka hanana pōpeku nui loa o ka honua i kēia Nowemapa a ʻo ʻAvocados From Mexico (AFM) a me Takis snacks e helu nui ʻia me kā lākou mea kūʻai kūʻai kūʻai hou, "Guackeepers Keep It Good," e kōkua ana i nā mea pā e lawe mai i ka maikaʻi o ka guac i kā lākou pāʻina e nānā ana i ka pōpeku.
ʻO ka helu ʻekahi e kūʻai aku ana i nā avocados a me ka brand Mexica o nā ʻāpana tortilla kulina ʻōwili ʻia e hui pū ana e kiʻi i ʻelua mau moʻolelo pōpeku kaulana: Landon Donovan, kekahi o nā mea pāʻani kāne ʻAmelika maikaʻi loa mai ka hui ʻAmelika Hui Pū ʻIa, a me Rafael Márquez, Kāpena mua o Mexico. ʻO ka hui aupuni, i wehewehe ʻia ʻo ia ka mea pale maikaʻi loa i ka mōʻaukala o ka hui, ua pāʻani i nā hoʻokūkū pōpeku pāʻani honua ʻelima.
ʻO lāua ʻelua ka "Guackeepers" ma ka lawe mau ʻana i nā guac ʻono i hana ʻia me nā ʻAvocados Mai Mekiko a me Takis i ka pāʻina. A ma muli o ka kokoke o ka hapalua o ka heluna kanaka o ka honua (3.5B) i nānā i nā pāʻani Pāʻani Honua 2018, ʻo ia ka manawa kūpono loa no ka AFM e hana i nā hoʻolauleʻa pōpeku #AlwaysGood.
Wahi a kahi Numerator Study, aia ka piʻi ʻana o ka hīnaʻi1.8x 2x ke kūʻai pū ʻia nā kīʻaha avocados a me Takis. A ʻo 2022 ka manawa mua e hoʻokō ʻia ai nā pāʻani honua i ka hāʻule - ʻo ia ka manawa koʻikoʻi no AFM, ʻoiai ʻo ka brand ka hapa nui o ka māhele avocado ʻOkakopa - Kekemapa, me ka piʻi ʻana o 9.1% o nā kūʻai nui mai 2018. - 20213 i kēia manawa.
Ma muli o ka pua ʻana o ʻAvocados Mai Mekiko i kēlā me kēia makahiki ma Michoacán a hoʻouna ka ʻāina iā Hass avocados i ka US 365 mau lā o ka makahiki, kūpono lākou e lawe a hauʻoli i nā pāʻina e nānā ana i ka pāʻani pôpeku i kēia hāʻule.
ʻO ka papahana hoʻolaha hou "Guackeepers Keep It Good" e pili ana i nā hōʻike i loko o ka hale kūʻai, nā mālama kālā o nā mea kūʻai aku, ke komo ʻana i nā kikohoʻe, a me nā hoʻoulu ʻana i ka meaʻai hou no nā mea pā, e lawe mai ana i nā manawa maikaʻi a me nā guac maikaʻi i ke ola. Eia hou, e loaʻa i kahi mea kūʻai laki ka manawa e lanakila ai i nā sweepstakes Guackeepers hope loa, kahi huakaʻi e ʻike i nā pāʻani pôpeku ʻoihana ma US me ka hoʻolilo kālā. Paipai ʻia nā mea kūʻai kūʻai aku e noi manuahi "Guackeepers Keep It Good" i nā mea hoʻolaha a me nā mea kūʻai aku mai AFM i ka wā e loaʻa ai nā lako.
"He aha ke ala ʻoi aku ka maikaʻi e hoʻolauleʻa ai i ka hanana nui o ka pôpeku ma mua o nā ʻono maikaʻi o nā mea ʻai ʻai AFM a me Takis?" wahi a Stephanie Bazan, Hope Pelekikena o Shopper and Trade Marketing no Avocados Mai Mekiko. "Hoʻolālā ʻia kā mākou Guackeepers maikaʻi i loko o ka hale kūʻai i hoʻolālā ʻia e hōʻeuʻeu i ka poʻe kime a hoʻāla i nā manawa maikaʻi, e hoʻokiʻekiʻe ana i ke kūʻai aku i kēia manawa manawa nui no kā mākou brand."
Hāʻawi ka papahana i nā mea kūʻai aku i kahi combo kiʻekiʻe loa me:
- Hoʻolaʻa me ka On-Pack Coupon: Hiki i nā mea kūʻai ke mālama i $1 ke kūʻai lākou i ʻelua ʻAvocados Mai Mexico a me hoʻokahi ʻeke 9.9oz o Takis Rolled Tortilla Chips.
- Sweepstakes: E loaʻa i kahi mea kūʻai laki ka manawa e lanakila ai i ka sweepstakes no ka hanana hope loa ʻo Guackeepers, kahi huakaʻi e ʻike i nā pāʻani pôpeku pro ma US me ka hoʻolilo kālā.
- Digital Engagement: Hiki i nā mea kūʻai ke launa pū me nā mea ʻai ʻai AFM a me Takis ma o Instagram, Facebook a me Twitter, ma ka nānā ʻana i ka QR code ma ka hōʻike e loaʻa ai nā ʻano ʻono.
"ʻAʻole e pau ka nānā ʻana i ka hanana pōpeku koʻikoʻi loa o ka honua me ka ʻole o nā meaʻai kūpono, ʻo ia ka mea i hoʻoholo ai e hui pū me Avocados Mai Mekiko i ka hoʻokūkū kūpono," wahi a Sandra Peregrina, Luna Hoʻokele o Salty Snacks no Barcel USA. "I ka mākaukau ʻana o kā mākou mau kime punahele e alo i ka ikaika o nā pāʻani, hauʻoli mākou e kono i nā mea pā e komo i ka sweepstakes hope loa o Guackeepers a lawe i kā lākou pana lanakila ma kahi ʻike hoʻokahi i ke ola."
No ka ʻike hou aku e pili ana i nā ʻAvocados Mai nā hana hoʻolaha ikaika a puni ka makahiki o Mexico, e kipa www.avocadosfrommexico.com/shopper.
E pili ana i nā ʻAvocados Mai Mekiko
ʻO ʻAvocados From Mexico (AFM) he lālā paʻa loa ia o ka Mexican Hass Avocado Importers Association (MHAIA), i hoʻokumu ʻia no ke kumu o ka hoʻolaha, hoʻolaha, pili aupuni a me ka noiʻi no nā mea kuleana āpau o Avocados Mai Mexico. Ma lalo o nā ʻaelike, ua hui pū ʻo MHAIA a me ka Association of Avocado Exporting Producers & Packers of Mexico (APEAM) i nā kumuwaiwai no ke kālā a mālama i ka AFM, me ka manaʻo e hoʻolako i kahi papahana kūʻai koʻikoʻi, maikaʻi loa a maikaʻi hoʻi ma ʻAmelika Hui Pū ʻIa. Aia ʻo AFM i ke keʻena nui ma Irving, Texas.
No Takis
ʻO Takis ka inoa kaulana loa o Barcel USA, ka mahele ʻai meaʻai US o Grupo Bimbo. ʻO kahi hui mea hoʻohana hoihoi, ʻōpio a wikiwiki hoʻi e ulu nei ma Coppell, Texas me kahi kūlana ikaika i nā mākeke nui loa i loko o ka ʻāina ʻo US. ʻAʻole ʻai maʻamau ka ʻai ʻai Takis; ʻo ia ka ʻai ʻoi loa i ka honua. Me nā ʻano like ʻole, e like me Takis Rolled Tortilla Chips, Takis Waves (ridge potato chips), Takis Hot Nuts (double crunch snack nuts), Takis Stix (corn snacks), Takis Pop! (Popcorn Ready-to-eat), ʻO nā kīʻaha Takis no ka poʻe ikaika. Ka koa. ʻO ka wiwo ʻole. www.barcel-usa.com/Takis.
Media Contact:
Ana Ambrosi
aambrosi@avocadosfrommexico.com